+4.8% uplift for the UK’s leading airport group.

We developed their optimisation roadmap and implemented a testing strategy across their global checkout for reservations.

Overview

MAG is a leading UK airport group running three UK airports - Manchester, London Stansted and East Midlands — serve around 42 million passengers every year.
‍
The digital business at MAG already had a reputation for providing commercial capabilities, products and services for airports around the world.  As a design and optimisation consultancy, Together Incredible took on the challenge of creating the airport industry’s best booking experience.
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We we’re responsible for implementing data-driven decisions to optimise the reservations systems for parking, hospitality and ancillary products. Within weeks of launching, MAG reservations systems conversion rate increased dramatically.

What we did

Website review
Strategy and user research
Analytics and optimisation
Design across multiple devices
A/B Test roadmap
“Through a series of successful A/B tests, the optimisation and experimentation work at MAG made significant commercial impact. (I know the executive team will always remember this 🤑)”
Sam Sharara

Outcomes

4.8
%
Increase in conversion rates across the booking system
1.7
m
12 month forecast on several successful A/B tests
3
%
Increase in users entering the booking funnel
1.9
%
Increase in conversion for consolidating progression steps

Our 3 key takeaways from working on the growth of the reservation system at MAGO.

01

Focusing on the most important customer needs

We recognised early on that MAGO’s KPIs were driven by just a few important use cases, not a dozen.
02

Consistency across platforms

A booking journey often includes multiple devices but heavily driven by mobile browsing and desktop purchase. A personalised approach meant a better, faster experience.
03

Carve out time for testing

Many organisations underestimate the level of effort required to create a seamless checkout across multiple devices.

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What clients say about us

“Through a series of successful A/B tests, the optimisation and experimentation work at MAG made significant commercial impact. (I know the executive team will always remember this 🤑)”
Sam Sharara, HEAD OF UX

Are you ready to ignite growth? Let’s get to work.

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Landing page designData-driven web designFull optimisation programWebsite reviewWeb analytics setup
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