Our mission was to streamline and enhance the reservations product for the airport group, transforming it into a seamless and market-ready SaaS solution for white labelling and distribution to other airports
In collaboration with Manchester Airport Group, we crafted a six-month plan to enhance their booking experience. Focused on user-centric design, we optimised the existing website and paved the way for a global SaaS platform.
Through a detailed UX audit, user interviews, and a series of A/B tests, we successfully revamped the booking funnel, resulting in an impressive 4.8% increase in sales conversion.
This transformative project elevated Manchester Airport Group's parking solution to an industry-leading standard and positioned them for global scalability. The groundwork laid has set the stage for a cutting-edge SaaS platform ready for adoption by airports worldwide.
Our primary focus was crafting designs that delivered business value and positively impacted the user experience. Our quick understanding of customer needs allowed us to implement solutions that drove significant business success.
Increase in conversion rates across the booking system
12 month forecast on several successful A/B tests
Increase in users entering the booking funnel
Increase for consolidating progression steps
Sam S 🇬🇧
Head of UX
Design systems, user experience and product design
