The Senior IC Shift: Break Self-Doubt and Lead With Confidence in 6 Months
The Ultimate Playbook for Mid-Senior Level Product and UX Designers at the edge of leadership — ready to grow without chasing a title or managing a team.
Built on real-world experience
Ever Feel Like You’re Doing Great Work… But Nobody Sees It?
Like there's some secret rulebook for career growth—and somehow, you
missed the memo? I know that feeling. I've lived it.
Paused by uncertainty
I waited for someone to say, “You’re ready to lead.” But that moment never came—and the waiting turned into doubt and frustration.
Buried in the work
I delivered, unblocked, mentored—yet stayed unseen. I thought great work would speak for itself. It didn’t. I stayed stuck in execution.
Stuck in the growth trap
I kept learning, thinking the next course would fix it. But I didn’t need more skills—I was stuck in self-doubt, focused on what I lacked.
Smart ideas, no influence
I had strong ideas, but couldn’t make them land. While others spoke off the cuff, I stayed quiet—and watched them get heard.
Boxed in by the career ladder
I thought leadership meant managing people. I didn’t want that path—so I assumed I couldn’t grow. I didn’t see other ways.
No clear growth plan
I’d outgrown my role, but couldn’t name what came next. Without a clear direction, I kept overthinking—and my growth plateaued.
Every Chapter, Every Mission, Every Strategy Inside Exists Because I Needed It First
I didn’t write this because I had all the answers. I wrote it because I faced these roadblocks—and learned how to lead without waiting for permission.
Design Consultant
and Leadership Coach
My name is Becky and a few years ago, I was drowning in self-doubt. Despite delivering high-impact work, owning big projects, and mentoring team members, I felt invisible. Every 1:1 was just "You're doing great" — but that wasn't a growth strategy.
The truth is, I wasn't lacking skill—I was lacking positioning. No one teaches you how to lead as an IC. If you don't want to manage people, the path is blurry at best, non-existent at worst.
Everything changed when I shifted how I talked about my work, how I showed up, and stopped waiting to ‘feel ready’. I transformed from being the 'pixel-pusher' into design leader.
It was the mindset shift, strategic positioning, and clear growth plan that I needed. And now I coach other experienced designers to do the same.
This eBook is the exact system I wish I had—carefully built to help you lead without managing and grow your design career on your own terms. Because leadership isn't a title—it's how you show up.
4 Parts, 15 Powerful Missions, 50+ Pages Packed With Value
This is the guide I wish I had when I was stuck in the same patterns. It’s not just another resource—it’s a roadmap for action-driven growth.
Part 1: The invisible leader problem
Why recognition doesn't match your effort—and the step-by-step system for closing the visibility gap without changing who you are.
Part 2: Leadership without a title
The 1% daily shifts in how you speak about your design work can shift how you're seen—from IC to design leader.
Part 3: Leadership Operating System
Complete 15 hands-on missions across 5 tracks that build real leadership skills through action, not theory, so you lead now—not someday.
Part 4: The shift is yours now
You’ve built the foundation. Its about owning your growth, sustaining your leadership, and continuing on a path that now belongs to you.
What You’ll Learn Inside
How to clarify your positioning so you're seen as a leader
How to lead through your creative lens
How to build a growth plan that fits your strengths
How to use self-reflection and action to stay aligned
How to build your own Leadership Operating System™
For Designers Who Are Ready to Lead—Without Managing a Team
Not everyone wants to be a manager—and that shouldn’t be the only path. This is for the Product Designers who want to lead, grow, and make impact as a Super IC.
Ambitious Designers
You've mastered your craft but you're not here to coast. You want more impact, more influence—on your terms.
The Super IC
You don't want to manage people. Instead you want to lead through your work, shape strategy, and be valued for what you bring.
Lead Without Permission
You're done waiting to be 'picked'. You already think like a leader—now you're ready to take action and show it.
Ready for Direction
You're not lost—you're just missing a map. You've outgrown your current role and need a path that fits who you are now.
Talented but Overlooked
You're already owning projects and shaping the products. You're just not getting the recognition—or the rewards you deserve.
Done Playing Small
You've stayed quiet and let your work speak. Now you're ready to build confidence—and show up like the leader you are.
Built for More
You've plateaued because the traditional ladder isn't your only path. You're ready to lead with purpose on your own terms
Lasting Impressions
Hear from Coaching Hub members about how they've achieved their goals
Wondering about...
Do you still have some questions? We’ve got the answers
Missions are the core of this ebook. They're not just tips or exercises — they're clear, step-by-step action guides designed to help you apply practical strategies right away. Because real growth doesn't come from theory alone — it comes from doing.
Each mission is crafted to help you shift your mindset, build unshakable confidence, and start showing up as a leader — on your terms.
This coaching hub is tailored primarily for in-house product designers, particularly those in scale-ups and larger companies. However, the skills taught in these missions are valuable across all roles—whether working in-house, at an agency, or as a freelancer. The principles and strategies apply universally to help elevate any design career.
The coaching hub is all about you and your progress, focusing on four key areas: personal growth, the business of design, product design strategy, and career development. It’s designed to help you gain the confidence, skills, and clarity needed to take the next step in your career—whether that’s earning a promotion or stepping into a leadership role.
The Coaching Hub is designed for mid-level to senior designers with at least 3 years of experience—it’s not for entry-level designers or beginners. A strong foundation in UI design is recommended, as the program doesn’t cover basic design tools. Instead, it focuses on developing strategic and leadership skills to advance your career.
While UX bootcamps typically focus on entry-level skills, the coaching hub is tailored for experienced designers seeking to break through career plateaus caused by a lack of leadership opportunities, knowledge, or guidance. It goes beyond hands-on design to equip you with strategic and leadership skills through actionable learning, personalised coaching, and a supportive community—with lifetime access included.
While UX bootcamps typically focus on entry-level skills, the coaching hub is tailored for experienced designers seeking to break through career plateaus caused by a lack of leadership opportunities, knowledge, or guidance. It goes beyond hands-on design to equip you with strategic and leadership skills through actionable learning, personalised coaching, and a supportive community—with lifetime access included.