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Stay ahead of the market with products people love

We help businesses outperform competitors with compelling products, services, and experiences that place customer value at the heart of everything we do.

Growth-driven digital experiences

We have a decade of experience helping companies design, improve, and innovate with real customers through iterative product development.

Product design

Rapidly drive value by embedding customer experience into design. We use proven methodologies to grow your products and ensure your business objectives are aligned.

Customer research & insights

Ongoing testing and iterations to ensure you deliver an experience that adds value, delights your users, and meets your organisation's needs.


Explore new ways to engage customers with prototypes and proofs of concept, with measurable indicators for its feasibility, desirability, and viability.

our approach

Experiences that drive value

Our design approach puts people first – your customers and your teams. We’re driven by creativity, curiosity and a passion for challenging the status quo in everything we do


Design products with your customers at the forefront of our minds – test early and often with real users to ensure we deliver the right solution.

Inclusive design

Reach broader audiences and markets by ensuring your products, services, and experiences are designed for all backgrounds and abilities.

Unrivalled experiences

Build relationships with your customers by understanding their needs, gaining insights, and designing solutions that make their lives easier.

Measure value fast

Get transformative products, services and experiences into your customers hands fast – learn and grow at speed.

Drive loyalty

Strengthen relationships and trust between you and your customers by delivering quality products all of time.

Design at scale

Super-charge design capabilities with processes and tools that enable you to deliver faster and scale the impact across the organisation.

Our success in building a UX function from the ground up, and improving UX maturity within the organisation, is in no small part due to the exceptional contribution she has made to our team.
Marius / head of ux
Becky Birch
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CASE STUDY –  01/02 ↓

Hermes — £1million cost-saving on a website revamp

Hermes commissioned a creative agency to revamp their existing website. The new unfinished website was underperforming by a whopping 51%. After analysing the data and completing extensive user research, we identified areas with the most significant opportunity.

“Improving UX maturity within the organisation, is in no small part due to the exceptional contribution she has made to our team.”

CASE STUDY  –  02/02 ↓

MCR Airport — 4.8% uplift on the parking reservations funnel

The digital business at MAGO already had a reputation for providing commercial capabilities, products and services for airports around the world.

We implemented data-driven decisions to optimise the reservations systems for parking, hospitality and ancillary products.

“Turn strong customer focus into significant commercial impact, through a series of successful A/B tests.”

how we work

Bridging creative and insight

We integrate with teams of all shapes, sizes, and experience levels to tackle the most challenging problems — working collaboratively to understand your customer needs and business objectives and deliver quality products at speed.

Our approach to product design focuses on creating value for your customers and continuously adapting to change. This allows us to use insights to discover new opportunities and concentrate on customer outcomes that create business impact.

Our design expertise will help you if you’re...

Frustrated with the lack of strategy when developing your products

Working in a “feature factory” mindset with 100% focus on measuring output over outcomes

Wanting to put out the right product or feature the first time

Undergoing a digital transformation and moving towards a customer centric approach

Unsure where to focus your attention in order to provide the most value to your customers

What people say

See what our clients have to say about their experience.

Marius C 🇬🇧
Head of UX

Our success in building a UX function from the ground up, and improving UX maturity within the organisation, is in no small part due to the exceptional contribution she has made to our team. She is an absolute pleasure to work with, and manages to stay cool, calm and collected, no matter the size of the challenge you throw her way.

Lynsey A 🇬🇧
VP of Product

A true talent. If you're considering starting your design system journey, want to optimise your products, or need a strategy surrounding your users, don't look elsewhere. With an eye for detail, the ability to harness and take the team along with her, and never failing to hit a deadline, Becky's delivery capability has no limits. In a saturated market, I have yet to find anyone better or trusted in UX, research, design, and optimisation.

Tom R 🇬🇧
Senior UX Designer

Becky is a supremely talented and thoughtful designer. She executes brilliantly, is totally focused on value and can always articulate the data/insight/thinking behind her design decisions. Learned a lot working with her and cannot recommend her enough!

Jess L 🇬🇧
Lead UI/UX Designer

I can’t recommend Becky highly enough! She’s passionate, switched on, and an overall wonderful person to work with. Becky understands good UX, with the skill to balance business needs, commercial viability and user needs. She has a great eye for UI and a very good understanding of what makes a successful design system.

Szymon B 🇬🇧
UX Designer & Research

Becky is a talented design expert and a strong leader. I watched her transform whole business departments towards a user-centric approach while delivering results on challenging UX projects. What makes Becky stand out is a combination of exceptional design talent and the ability to work with the business goals.

Sam S 🇬🇧
Head of UX @ MAGO

In Becky’s optimisation and experimentation work at MAG she was able to turn her strong customer focus into significant commercial impact, through a series of successful A/B tests. (I know the executive team will always remember her for this 🤑)

Andy G 🇬🇧
Founder @ Made by shape

Becky is a down to earth girl who has an eye for detail in design. It's been great to see her progression as a designer over the years and would highly recommend her services. I'd be more than happy to hire Becky again in the future.

Rob F 🇬🇧
Director @ TDR

Becky is a very talented lady indeed. She has the rare focus to really care about the clients and projects she works with and on, Add to this her passion and constant hunger to keep improving and you find your self working with a great designer who gives great results.

Sarah LA 🇬🇧
Director @ Luxe Asset Finance

Becky has been fantastic and super responsive at designing our website. She has worked outside of normal work hours to meet our deadlines and a really great sounding board for our ideas. I would have no hesitation in the recommendation of her services for both her professionalism and creativity.